Plants Vs. Zombies Set To Take Over Lives Of Chinese Youth

What is one of the most popular games for Chinese youth right now? It’s a combination Kaixin001′s “Farming Game” and an online action-strategy game.

What is one of the most popular games for Chinese youth right now? It’s a combination of Chinese social networking site, Kaixin001′s “Farming Game” and an online action-strategy game. It’s called Plants vs. Zombies and is developed by Popcap for international gamers.

According to a young Shanghai college student, the game is captivating for many reasons.

PvZ measures both your strategy response time and personal wisdom, but it’s different than typical RPG games. The game is also less intense and is more relaxing. PvZ includes creativity, good picture quality and a fun mixture of cute and horrific zombies that appeal to both young guys and girls.

An interesting facet about this game in China is that it’s offline success opens the door for future online and mobile gaming channels. Popcap will soon launch an iPhone version of PvZ this December. Additional PvZ products are also in the works. With the popularity of 3G mobile phones in China look for this game and many many games like it to see massive growth in the next 2 to 3 years.


enoVate is an insights and design firm based in shanghai. we publish daily insights and develop creative solutions for China’s youth market. visit enoVate’s website for more information.

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