Samsung recently announced that it will be installing mobile charging stations across several major American universities. First found in airports, each station provides eight outlets for free on-the-go battery refills. It is an effort that couldn’t fit better with the company’s positioning and points towards an already obvious growth in mobile technology.
It seems that with each generation of cell phones we become less and less tethered to our office or home desktop, able to return to a life of mobility and social exploration. We do want to be connected and through apps like Foursquare we realize we want to be connected while on-the-go. Samsung’s charging stations and Duracell’s SmartPower Lab present a possible branded future for energy renewing pit-stops. Perhaps soon we will see a landscape scattered with these, and maybe even with USB support.
This post is presented in partnership with MobileBehavior, an Omnicom consultancy that observes emerging mobile technology, cultural trends, and consumer behavior.