Bubble Wrap Ad Brings Fresh Air To The City
The Swiss mountain resort Braunwald is a car-free environment. Agency Wirz BBDO has produced a series of urban-based billboards, promoting the resort. The ads are lined with mountain air-filled bubble wrap, encouraging city-dwellers to pop the bubbles and breathe it in.
[via Creative Criminals]
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Advertising, Branding & Marketing, Environmental / Green, Travel |
| TAGS: | ads, advertising, bubble wrap, clean air, switzerland |
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