Bubble Wrap Ad Brings Fresh Air To The City

Ads for Swiss mountain resort Braunwald use bubble wrap in an interesting way.

The Swiss mountain resort Braunwald is a car-free environment. Agency Wirz BBDO has produced a series of urban-based billboards, promoting the resort. The ads are lined with mountain air-filled bubble wrap, encouraging city-dwellers to pop the bubbles and breathe it in.

[via Creative Criminals]

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