Bubble Wrap Ad Brings Fresh Air To The City
Ads for Swiss mountain resort Braunwald use bubble wrap in an interesting way.
The Swiss mountain resort Braunwald is a car-free environment. Agency Wirz BBDO has produced a series of urban-based billboards, promoting the resort. The ads are lined with mountain air-filled bubble wrap, encouraging city-dwellers to pop the bubbles and breathe it in.
[via Creative Criminals]