Guesses are, the concept of Chinese wine, taste, and design coinciding as a single concept never crosses one’s mind. A pretty smart guess. However, examining historic Chinese wine labels sheds some light on a unique design oriented past.
Not too long ago, Chinese wine connoisseurs had a diverse range of wine selections with amazingly intricate and detailed design packaging. But after foreign imported wines began entering the Chinese market, many of these wine brands died off, along with their special wine design aesthetic.
enoVate’s Senior Graphic Designer, Kelvin Jin, harks back to a day when Chinese wine design was prevalent in China:
Just look at the ingredients of these wines, there’s grape, rice, sorghum, millet, and even more rarely seen these days are Chinese gooseberry, sweet-smelling osmanthus, cherry, longan, apple and tangerine flavors.
This multifaceted nature is also in the diversified types of design. The abundance of the type and image elements are expressed very precisely, at the very least we can see the confidence the designers had in their designs.
As creativity and confidence creeps back into the minds of Chinese designers, it’s possible that a distinct Chinese wine label aesthetic will once again bloom and quench the thirsts of those who remember when wine had flavor and beauty.
enoVate is an insights and design firm based in shanghai. we publish daily insights and develop creative solutions for China’s youth market. visit enoVate’s website for more information.
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