Coca-Cola Goes Local In Africa

Today, the nonprofit TechnoServe, the Bill & Melinda Gates Foundation, and Coca-Cola launched a partnership enabling small fruit farmers in Uganda and Kenya to increase productivity and double their profits by 2014. The project’s mission creates new business opportunities for local farmers whose fruit will be sourced for Coca-Cola’s locally-produced fruit juices. Technoserve will train participating farmers in improving crop quality, increasing production, getting organized into farmer groups, and will facilitate access to credit.

Nathan Kalumbu, Coca Cola’s East & Central Africa Business Unit President describes the initiative:

“This partnership is a great example of sustainability. By partnering with tens of thousands of local farmers, we can help increase their incomes while meeting our needs for locally sourced fruit, benefiting both the community and our business”

Next Billion: “TechnoServe, Gates and Coke Link Up With Farmers”