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Eat Love: Experiments And Philosophies Around The Act Of Eating

Designer Marije Vogelzang details her philosophy around the experience of eating in her new book "Eat Love."

Scott Lachut, PSFK Labs
Scott Lachut, PSFK Labs on January 15, 2010. @scottlachut

Marije Vogelzang considers herself an eating-designer, not to be confused with a food-designer, as she believes that nature is doing just fine in that regard. Instead, she focuses on creating an experience around the act of eating, exploring aspects related to preparation, culture, etiquette and psychology of food  in an effort to evoke a total sensory immersion and weave an engaging narrative. As she notes on her catering company Proef‘s website, “You put my designs inside your body.”

Over the course of her often whimsical and innovative experiments that include marshmallow installations, curry tablecloths and taking bites to the rhythm of a drum, Vogelzang has crafted a detailed philosophy around eating that she explains in her new book “Eat Love,” a comprehensive visual account of her work and insights gathered over the last ten years.

EAT LOVE Spread

Design Indaba has this to say about the book:

Gloriously, luxuriously laid out with intriguing photographs and concise project descriptions, Eat Love is an absorbing reflection on the act of consumption. Eight chapters cover Vogelzang’s catalogue of work from 1999 to 2008, according to her key concerns – psychology, culture, senses, nature, action, science, technique and society.

[via Lost At E Minor]

[Top Photograph By Raphael Brion / Eat Me Daily]

TOPICS: Arts & Culture, Design & Architecture
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Scott Lachut, PSFK Labs

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Scott Lachut is PSFK Labs' Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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