Scott Belsky, Founder & CEO of Behance, proposes 5 levels of communicate to facilitate our choice of medium, vs. desired message.
Scott Belsky, Founder & CEO of Behance, made more thoughtful communication one of his personal objectives in the new year. According to Belsky:
In the digital world in which we live, it has become too easy to send emails, tweets, and texts. Upon reflection, I have been too haphazard about how I communicate with my colleagues, customers, friends, and family. Often times, an email about a problem should have been a phone call. And sometimes a phone call should have been an in-person meeting. Knowing what to say and when to say it is not enough. In the modern day, we must decide HOW to communicate.
We can all relate to this challenge, regardless of industry or whether the experience has been a result of professional or personal communication. Like two ships passing in the night, our intended message to someone can be completely misunderstood (or overlooked) if it isn’t delivered in the right medium or at the right time. The evidence abounds in the form of comical, ironic, frustrating and aggravating e-mails and text messages.
To illustrate the different mediums in which we communicate, Belsky proposes 5 levels of modern-day communication. Understanding these 5 levels will allow us to better select the right medium against our intended message – and the desired outcome of that dialogue.
- Level 1: Message into the Ether
- Level 2: Back-and-Forth Messaging
- Level 3: A Verbal Dialog
- Level 4: The In-Person Spontaneous Discussion
- Level 5: The In-Person Scheduled Discussion