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Gifts Personalized By Visualization Of Social Media Activity

Gifts Personalized By Visualization Of Social Media Activity

By Kyle Studstill on January 5, 2010

Using public data gathered from the APIs of social networks, the Really Interesting Group was able to prototype unique gifts based on the activity of the recipients. These included snowmen whose head size reflected the recipients’ number of followers on Twitter, as well as more abstract ornaments shaped by the frequency of aperture values on Flickr and data from Last.fm and Dopplr.

These are the number of scrobbles submitted to Last.fm per month for 12 months starting in October 2008. The results can be read from top to bottom.

Gifts Personalized By Visualization Of Social Media Activity

Each drip from the cloud on the dopplr decoration is the number of miles travelled in a particular month. The values used are calculated in the same way Dopplr use to generate their annual report data.

Gifts Personalized By Visualization Of Social Media Activity

[via Andy Huntington]

Kyle Studstill

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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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TOPICS: Arts & Culture, Design & Architecture, Web & Technology
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