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Levi’s And Opening Ceremony Co-Brand New Line

Levi’s And Opening Ceremony Co-Brand New Line

By Kyana Gordon on January 11, 2010

Levi’s and Opening Ceremony have joined forces to co-brand a unique new line of men’s and women’s products which will hit stores next month.  Starting with a spring collection, the two retailers will launch a multi-season project featuring eight color fabric selections, including fuchsia, teal, lavender, beige, curry, olive, navy and white. The collaborative line will be launched during Fashion Week in all of Opening Ceremony’s stores, as well as the new Ace Hotel location. Beginning February 19th, the line will also be featured throughout the entire first floor of the Levi’s store in New York’s Union Square.

[via WWD and Racked ]

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TOPICS: Advertising, Branding & Marketing, Fashion, Retail
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