MassiveGood: Frequent Flyer Health Aid
There are 771 million airline tickets purchased every year worldwide. MassiveGood, an online fund-raising initiative of the Millennium Foundation, is counting on a decent percentage of those travelers to add $2 for every trip to contribute to the eradication of three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis.
Corporate heavyweights are starting to pitch in. The Economist reports that MassiveGood is working with Google to allow donors to track where their funds are being spent. This past December, American Express pledged $2 for every new user who signed up for its business travel social network.
Spike Lee is currently shooting a promotional video in New York for the cause.
Recent Articles By Jason Tan 
Jason Tan is a young Manila-based entrepreneur who has founded two businesses so far - one in food (something to do with mangoes) and one in retail (something to do with toys). He's also a writer for several leading Philippine newspapers and magazines. He is currently participating in the Chartered Financial Analyst program in an apparent attempt to achieve schizophrenia.
Comments
| TOPICS: | Advertising, Branding & Marketing |
| TAGS: | aid, AIDS, Google, health, HIV, Malaria, MassiveGood, Non-Profit, Social Change, tuberculosis |
Daily Ideas & Inspiration Email