menu

MassiveGood: Frequent Flyer Health Aid

MassiveGood: Frequent Flyer Health Aid
Advertising

MassiveGood wants to improve world health through air travel.

Jason Tan
  • 13 january 2010

There are 771 million airline tickets purchased every year worldwide. MassiveGood, an online fund-raising initiative of the Millennium Foundation, is counting on a decent percentage of those travelers to add $2 for every trip to contribute to the eradication of three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis.

Corporate heavyweights are starting to pitch in. The Economist reports that MassiveGood is working with Google to allow donors to track where their funds are being spent. This past December, American Express pledged $2 for every new user who signed up for its business travel social network.

Spike Lee is currently shooting a promotional video in New York for the cause.

The Economist: “A spoonful of ingenuity”

+#advertising
+Advertising
+aid
+AIDS
+american express
+Google
+Health
+HIV
+Luxury
+Malaria
+Non-Profit
+Social Change
+technology
+USA
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Yesterday
Augmented & Virtual Reality Yesterday
No search results found.