MassiveGood wants to improve world health through air travel.
There are 771 million airline tickets purchased every year worldwide. MassiveGood, an online fund-raising initiative of the Millennium Foundation, is counting on a decent percentage of those travelers to add $2 for every trip to contribute to the eradication of three of the world’s deadliest diseases: HIV/AIDS, malaria and tuberculosis.
Corporate heavyweights are starting to pitch in. The Economist reports that MassiveGood is working with Google to allow donors to track where their funds are being spent. This past December, American Express pledged $2 for every new user who signed up for its business travel social network.
Spike Lee is currently shooting a promotional video in New York for the cause.