The modern world of micro-blogging has met up with 145-year-old candy brand Sweethearts. The iconic heart-shaped Valentine’s Day candy will add the phrase “Tweet Me” to its line up of 79 other ways to say “I love you”, after consumers overwhelmingly suggested it as the next Sweetheart candy saying.
USA Today reports:
Twitter and Sweethearts candy today will unveil plans to stamp Tweet Me on the familiar heart-shaped, fruity candy that has embraced short messages long before Twitter was even a glitter.
For Sweethhearts, the move accelerates recent commercial tie-ins for the 145-year-old brand. For Twitter, it’s a freebie public relations coup with serious mojo.
And for the nation’s marketers, it’s yet another savvy step into the virtual world and away from conventional advertising.