menu

(Pic) Twitter Invades Classic Valentine’s Day Candy

(Pic) Twitter Invades Classic Valentine’s Day Candy
Advertising

The modern world of micro-blogging has met up with 145-year-old candy brand Sweethearts.

Dan Gould
  • 20 january 2010

The modern world of micro-blogging has met up with 145-year-old candy brand Sweethearts. The iconic heart-shaped Valentine’s Day candy will add the phrase “Tweet Me” to its line up of 79 other ways to say “I love you”, after consumers overwhelmingly suggested it as the next Sweetheart candy saying.

USA Today reports:

Twitter and Sweethearts candy today will unveil plans to stamp Tweet Me on the familiar heart-shaped, fruity candy that has embraced short messages long before Twitter was even a glitter.

For Sweethhearts, the move accelerates recent commercial tie-ins for the 145-year-old brand. For Twitter, it’s a freebie public relations coup with serious mojo.

And for the nation’s marketers, it’s yet another savvy step into the virtual world and away from conventional advertising.

USA Today: “An eat-able, tweetable sweet treat”

+#advertising
+#technology
+Advertising
+collaboration
+Marketing
+technology
+Twitter
+USA
+valentine's day
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Yesterday
Augmented & Virtual Reality Yesterday
No search results found.