Amsterdam-based Shield Security has launched an innovative recruitment program, making use of airport security measures as a medium. Employees and promo teams travel with steel letters in their briefcases that read “Wanted: experienced security personnel,” easily read by airport staff at x-ray machines.
Though certainly an interesting marketing stunt, this is not the first time we’ve seen such a prank. Artist Evan Roth was doing a similar, but more subversive project back in 2008.
[via Creative Criminals]