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Recruitment Program Targets Airport Security

Amsterdam-based Shield Security has launched an innovative recruitment program, making use of airport security measures as a medium.

Kyle Studstill
Kyle Studstill on January 8, 2010.

Amsterdam-based Shield Security has launched an innovative recruitment program, making use of airport security measures as a medium. Employees and promo teams travel with steel letters in their briefcases that read “Wanted: experienced security personnel,” easily read by airport staff at x-ray machines.

Though certainly an interesting marketing stunt, this is not the first time we’ve seen such a prank. Artist Evan Roth was doing a similar, but more subversive project back in 2008.

[via Creative Criminals]

TOPICS: Advertising, Branding & Marketing
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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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