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Recruitment Program Targets Airport Security

Recruitment Program Targets Airport Security
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Amsterdam-based Shield Security has launched an innovative recruitment program, making use of airport security measures as a medium.

Kyle Studstill
  • 8 january 2010

Amsterdam-based Shield Security has launched an innovative recruitment program, making use of airport security measures as a medium. Employees and promo teams travel with steel letters in their briefcases that read “Wanted: experienced security personnel,” easily read by airport staff at x-ray machines.

Though certainly an interesting marketing stunt, this is not the first time we’ve seen such a prank. Artist Evan Roth was doing a similar, but more subversive project back in 2008.

[via Creative Criminals]

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