Social Networks, Preserving The Future Of Traditional Media?

Social Networks, Preserving The Future Of Traditional Media?

An interesting insight courtesy of ESPN reporter Chris Connelly on the impact of social networks are having on the future of "big" media.

Scott Lachut, PSFK Labs
  • 5 january 2010

A recent conversation between ESPN reporters Bill Simmons and Chris Connelly in which they discussed the top pop culture stories and trends of the decade, included an interesting insight on the impacts the emergence of social media sites such as MySpace, Facebook and Twitter are having on “big media,” an industry much maligned for its failure to anticipate and react to the push online. As Connelly notes, one of the most defining characteristics of the past ten years was the of the arrival of the “first person singular,” with the internet suddenly giving everyone a voice – a trend driven both by a desire a to differentiate ourselves from the crowd and an attempt to leave our mark on the world in some way. Although many feel this empowerment of the masses will signal the end of traditional media as more an more people become creators, Connelly sees it having the opposite effect, preserving media’s central role within the cultural landscape, saying:

In order for people to continue having their first person singular take on the world, there has to be communal experiences. There has to be big movies and big TV shows and there’s going to be big sports because what you want to chip in on is the big story, whether it’s the Tiger Woods story, the Super Bowl or Avatar.

And while this might not excuse a rather staid industry for a general lack of imagination, it does present them with an important opportunity to innovate create new experiences around how we consume and share content as we move into 2010 and beyond.

Their entire conversation can be heard here.

[image via Goddard Photo and Video Blog on Flickr]


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