Stocking Up On Groceries Not a Popular Option for Chinese Youth

Stocking Up On Groceries Not a Popular Option for Chinese Youth
Design & Architecture

Visiting mega-supermarkets or buying fresh veggies and produce from wet markets is oft becoming a thing of the past for many young Chinese.

  • 25 january 2010

Visiting mega-supermarkets or buying fresh veggies and produce from wet markets is oft becoming a thing of the past for many young Chinese.

According to Leon Ni, a 23 year old Shanghai resident, food shopping amongst Chinese youth is essentially dead.

“We order take-out on workdays, or buy food from convenient stores on workdays. On weekends, we gather with friends and go to various restaurants to enjoy ourselves.”

Organic online grocer, Cai Guan Jia is hoping to capitalize on the death of Chinese youth grocery shopping by introducing, convenient, healthy, and ready to deliver groceries. It offers 66 kinds of vegetables, 50+ kinds of meat, and 20 kinds of seafood.

However after attending the Taobao University of Online Shopping in China, we’ve learned one rule to live by: low prices are crucial. So if Cai Guan Jia can combine its unique business model with low prices and high online visibility, they have a solid chance to succeed with the Chinese youth market.

[Photo by Carolyn Chan/thechannelc]

enoVate is an insights and design firm based in shanghai. we publish daily insights and develop creative solutions for China’s youth market. visit enoVate’s website for more information.

Design & Architecture

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Travel Today

Thirty Year Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Gaming & Play Today

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most


Get PSFK's Related Report: Sports Debrief

See All
Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Today

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Related Expert

James George

Interactive Storyteller

Retail Today

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Today

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Today

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Food Today

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

Mobile Today

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Brand Development Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

No search results found.