Toyota Unveils Video-Game Inspired Hybrid Concept Car
The 2010 Detroit Auto Show began today with the first batch of press unveilings. Toyota debuted a newish concept based on an earlier Lexus version shown this past year in Frankfurt. This concept called the FT-CH is interesting because the goal was to design a hybrid vehicle aimed at a younger audience. Think of the FT-CH as a younger sibling to the Prius. The designers took inspiration from classic 8-bit videogames like Contra, Megaman and Super Mario Brothers to inform the car’s styling. You can see the pixelated effect applied to the front driving lights.
No firm decision has been made if the FT-CH will see production but the car does make sense. Toyota has been looking for ways to develop the Prius brand and this concept would likely fit as an entry level option.
Toyota had created a new Sustainable Mobility website showcasing prior hybrid and plug-in technology projects. They have already posted a video of the FT-CH launch from this morning.
[via autoblog]
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
Comments
| TOPICS: | Automotive, Design & Architecture |
| TAGS: | 2010 Detroit Auto Show, concept car, hybrid, toyota |
Daily Ideas & Inspiration Email