VitaminWater Connect: Tastes Like Facebook Spirit
VitaminWater will be releasing a new flavor this March that was developed by fans at their Facebook Community. “Connect” was born out of a contest where the brand invited fans to mix, match and vote on their own flavors using a FlavorCreator app.
[via TechCrunch]
Recent Articles By Aziz Ali 
Focusing on trends in the Middle East & Asia, +Aziz (Plus Aziz) is a regular contributor to PSFK. He is a Senior Trends Analyst at FATHOM+HATCH and founding musician of The World Music Parade. His personal interests encompass strategy in advertising, culture jamming, innovation in architecture, statistics, design, digital culture... and music. Tweet @Plusaziz or email aziz@psfk.com
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| TOPICS: | Design & Architecture, Food & Drink |
| TAGS: | connect, crowdsourcing, Facebook, social media, vitaminwater |
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