We’re keen on spotting creative reuses for product packaging. UK based Ben Wilson Design recently worked with Puma to construct a scale replica of a Formula 1 race car out of shoe boxes. The project aimed to represent Puma’s ongoing relationship with motor sports. Ben kindly provided a bit of detail on the project to PSFK.
What process did you use to fabricate the car?
We 3d scanned a replica car and then chopped it up in the computer then we used an oscillating cnc knife cutter to cut out the shapes and then hand put the puzzle together.
Were there challenges in interpreting a 3d organic shape in cardboard?
It was all very challenging! Lots of r&d to get it right.
How many shoe boxes were used?
Many in the development stages!
Where is the car headed for display?
It is now on display in a new puma store in Chicago.
Check out the time lapsed video to see the car being assembled.
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