By September, Seattle’s Best coffee (owned by Starbucks) will be served at 7,250 Burger King restaurants in the US.
By September, Seattle’s Best coffee (owned by Starbucks) will be served at 7,250 Burger King restaurants in the US. The 100% Arabica bean coffee will replace the current BK Joe offerings, and will range in price from $1 to $2.79 with the option to add vanilla, mocha flavors or whipped toppings.
BK’s move recognizes the importance of coffee to restaurant menus of every kind, including fast food’s, particularly in light of McDonald’s McCafe concept. It also signals expansion of the Seattle’s Best brand as one part of Starbucks’ future growth strategy – in light of its advantageous mass appeal. Seattle’s Best also inked a deal this past September with Subway, serving its coffee at 9,000 Subway restaurants in the US and Canada.
The coffee wars might soon contend with the burger wars as one of the strongest feuds in the quick serve restaurant (QSR) category, given the fat profit margins associated with coffee. However, between the burger purveyors, the Seattle’s Best announcement gives Burger King a seemingly significant advantage over McDonald’s with a branded, established coffee concept of which the quality and taste is already recognized by most consumers. It will be interesting to see the effect that the availability of hot Seattle’s Best coffee coupled with a Croissan’Wich have at BK’s drive through window – and on their bottom line.