Degrees of Personalization

The Guardian news app shows how potential web browsing experiences could evolve.

Features for the $3.99 app include offline browsing, filtering similar stories by topics and authors, and the ability to personalize the home page. While similar features are available on most news apps, the ability to customize the starting page could change how readers consume content.

If a reader sets their home page to be focused around science and technology, then the newspaper morphs into a science and technology news source for that reader. This customized reading experience is different from most news sites, where content on the front page is set to a default and determined by the media rather than the reader.

The Guardian iPhone App