Dunlin Provides Late Night Sanctuary For Shoppers

Dunlin Provides Late Night Sanctuary For Shoppers

The Dunlin shop conjures images of both the hip and urban, and an old world studio hidden from the bustle of the big city.

Laura Feinstein
  • 8 february 2010

With the consumer climate being what it is, stores have been pulling out all the stops to bring customers back into the fold.

This past September, New York City held its first ever Fashion’s Night Out; a global celebration of the entire industry where stores stayed open late to accommodate shopper’s schedules. The puzzling thing about the event, however, was that it was one of the first times retail businesses had thought to use this late-hours strategy, which had been largely overlooked in favor of slash sales and marketing gimmicks.

While the night was a huge success in terms of bringing new clients into shops and heightening awareness of brands, afterwards, the concept of extended hours was mostly forgotten. Fortunately, one store in Williamsburg , Brooklyn has taken note of the schedules of its neighborhood’s frequent shoppers, and has been keeping its doors open in conjunction with when most are arriving home from work (meaning those with the most disposable income). Dunlin bags, made in New York out of hand finished leather, bare all the trademarks of a heritage product. What has also helped Dunlin is that its store is an overall delight to be in – a relaxing space to view well crafted goods made with artisan care.

Created with painstaking detail by artists Shiho Nagashima and Ramana Goldstein, the store conjures images of both the hip and urban, and an old world studio hidden from the bustle of the big city (a tough feat considering it is a mere stones throw from theBQE). Besides creating an enjoyable habitat, the real fruits of Nagashima and Goldstein’s hard labor is that, as many independent shops in the neighborhood bloom and wither, Dunlin has been able to thrive using a mix of business savvy and the oldest marketing trick in the book- providing a genuinely well made product.

For those not in Brooklyn, you can visit their site and  lookbook at


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

Retail Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries


Get PSFK's Related Report: Future of Work

See All
Gaming & Play Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Related Expert

Steven Dean

Quantified Self

Automotive Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Yesterday

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

No search results found.