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How To Kill Innovation With Just Two Words

How To Kill Innovation With Just Two Words
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What's one of the enemies of real innovation?

Dan Gould
  • 25 february 2010

Sharing his thoughts in the Harvard Business Review, author Scott Anthony believes that content questioning is the real enemy of innovation.

Anthony says that “What About…” questions – the ones which endlessly ponder every possible scenario and variable surrounding an idea or plan are what stops real innovation in its tracks.

And what’s the solution?

Action.

He explains:

So what’s the alternative? Substitute early action for never-ending analysis. Figure out the quickest, cheapest way to do something market-facing to start the iterative process that so frequently typifies innovation. Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis. In other words, go small and learn. Pitch (or even sell) your idea to colleagues. Open up a kiosk in a shopping mall for a week. Create a quick-and-dirty website describing your idea. Be prepared to make quick decisions.

HBR: “Want to Kill Innovation? Keep Asking Questions”

photo by Leo Reynolds

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