In anticipation of this Summer’s World Cup, this infographic depicts the three key global athletic footwear brands that will be battling for best representation, and visible association with top teams and players, during and after the global championship. The graphic informs on the size (revenues), leadership, acquisition history and brand portfolios of Adidas, Puma and Nike – with Nike still being the global lead (in terms of revenue), but with Adidas catching up quickly.
What the infographic doesn’t reveal, is what percent of each brand’s revenues is driven by soccer-related footwear, apparel and merchandise. However, the accompanying article suggests that its significant enough for Nike to have increased its visibility within it, sponsoring European football giants like Arsenal and Barcelona – and nipping closely at Adidas’ heels. While Adidas is tightly knit into the fabric of German and European football as a whole, it is expected to continue to take steps to protect its territory from Nike’s advances in the region.
It will be interesting to see how the World Cup – and each brand’s representation within it -impacts their sales of soccer-related merchandise, and total revenues. Though not as interesting as what will be taking place on the field, of course.
(Click image to enlarge)
[via MeetTheBoss TV]