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Interactive Dress Brings Real-Time Fan Images To The Grammys

Interactive Dress Brings Real-Time Fan Images To The Grammys

By Kyle Studstill on February 3, 2010

Integrating social technology with fashion and music, Imogen Heap’s ‘twitdress’ accompanied her appearance at the Grammys. Using the hashtag #twitdress, fans could tweet images to a screen Heap wore as part of her outfit. Heap’s vision was to use the dress was a way of letting fans accompany her on the red carpet, according to a message posted on Twitter.

[via MobileBehavior]

Kyle Studstill

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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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TOPICS: Electronics & Gadgets, Entertainment, Web & Technology
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