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Mental Advantage: Becoming A Neurocapitalist Society

Mental Advantage: Becoming A Neurocapitalist Society

By Dan Gould on February 17, 2010

The New York Times Idea of the Day Blog shares the thought that our world is becoming “neurocapitalist.” They refer to an essay by Hennric Jokeit and Ewa Hess that says high-achieving societies will increasingly look to neuro-psychotropic drugs to not only fix mental disorders, but to enhance human abilities.

From the essay:

The huge market for this group of drugs will grow rapidly as life expectancy continues to rise, since age is the biggest risk factor for neurological and psychiatric illness.

However, the development and approval of drugs designed to alleviate the symptoms of mental disorders also open the gates to substances that can be used to deliberately alter non-pathological brain functions or mental states. The rigid ethical conventions in the USA and the European Union – today the most profitable markets for neuro-psychotropic drugs – mean that drug development, whether funded by the state or by the pharmaceuticals industry, is strictly geared towards the prevention and treatment of illness. Few pharmaceutical companies are therefore willing to make public their interest in studying and developing substances designed to increase the cognitive performance or psychological wellbeing of healthy people. The reason is simple: there is no legal market for these so-called “neuro-enhancers”. Taking such drugs to perform better in examinations, for example, is a punishable offence in the USA. Yet sales figures for certain neuro-psychotropic drugs are considerably higher than the incidence of the illnesses for which they are indicated would lead one to expect.

[via Idea of the Day]

image by Dean812

Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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