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MTV: Rebranding Of An Icon

By Prince Conley on February 17, 2010

After using the original logo for 29 years MTV has opted to refresh the iconic original. Leaving out the historic tag line “Music Television” the logo is simply a cropped version of the original one. According to an MTV Press Release from last week:

“The logo is part of MTV’s re-invention to connect with todays millennial generation and bring them in as part of the channel.”

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TOPICS:	Advertising, Branding & Marketing, Design & Architecture, Entertainment, Youth
TAGS:	branding, logo design, Music, Music Television, pop culture, rebranding

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