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MTV: Rebranding Of An Icon

MTV: Rebranding Of An Icon
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After using the original logo for 29 years MTV has opted to refresh the iconic original.

by Prince Conley
  • 17 february 2010

After using the original logo for 29 years MTV has opted to refresh the iconic original.  Leaving out the historic tag line “Music Television” the logo is simply a cropped version of the original one.  According to an MTV Press Release from last week:

“The logo is part of MTV’s re-invention to connect with todays millennial generation and bring them in as part of the channel.”

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