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(Pics) A Watch That Tells Psychological Time

(Pics) A Watch That Tells Psychological Time
Design

Aiming to capture the personal, shifting nature of time, illi & Julien ADO have created Artime, a concept watch that attempts to get into harmony with the individual user's relationship with time.

Dan Gould
  • 16 february 2010

Time is a malleable thing that feels like it can go fast, slow and every kind of speed in-between.

Aiming to capture this personal, shifting nature of time – illi & Julien ADO have created Artime, a concept watch that attempts to get into harmony with the individual user’s relationship with time.

The face of the watch is made up of a hundred different squares plates that pulse at the rhythm of a normal second hand. More plates will vibrate for a user with a more dynamic lifestyle, and less for a more relaxed pace.

Normally hidden behind the plates, by pressing the crown, a digital clock is reveled. The display first shows the last time the watch was looked at, then accelerates to the present moment.

The creators explain more:

The concept of Artime is not to be enclosed in the case of a watch. It is much more. Not just the rhythm of the life of one person. But relative to the whole environment. The Artime Tableau is an extension of society. The rectangular Tableau works in exactly the same way as the watch. The seconds « interpret » the rhythms of its surroundings. Noises, movements, the temperature, all provide information which is analysed and transcribed onto the face of the timepiece.

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