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Today's Ideas

Scent Of Nostalgia

Scent Of Nostalgia

By Piers Fawkes on February 3, 2010

Fragrance is a sector that has seen a dramatic decline in interest and sales but it looks like the slump has prompted renewed energy and innovation.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Design & Architecture, Health & Wellness
TAGS:	1968, 1969, fragrance, Gerald Ghislain, perfume

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