Skype Goes Mobile With Personal Messages As Outdoor Art
To celebrate the launch of their mobile application, Skype has commissioned five artists from across the globe to help transform people's personal messages into outdoor art.
To celebrate the launch of their mobile application, Skype has commissioned five artists from across the globe to help transform people’s personal messages into outdoor art.
Each artist has the Skype app on their mobile phone – where anyone in the world can call and have their message retold by the artist in his or her artistic format, and released into the city in which they live and work. The artists range from a shadow artist that uses light & shadow in the outback environment of Silverton, Australia, to an avant garde artist out of Minneapolis that will use chocolate, snow, candles and other unconventional media. The results are being filmed and shared here.
The beauty behind this campaign stems from both its ability to bring a very simple brand or product attribute to life so artistically and engagingly – and how the message is being spread. The message is that Skype is now mobile, available on particular phones. The benefit is that you’re free to escape from your computer and use Skype anywhere – on the beach, on horseback, or at your favorite coffee shop. This benefit is articulated through the artists that are bringing respondents’ messages to life outdoors, across the globe – onto trees in Turkey and in Uptown, Minneapolis. All you need do is call one of the artists.
At the expense of using what is likely to become an outdated term, the campaign is being spread virally – by word of mouth, and in the digital space. But the Skype Outside campaign seems to deliver on one of the key elements that we’ve agreed is key to making a campaign authentically viral – it offers users something of value – art, and their involvement in the public art space. This is arguably another means of offering what Seth Godin considers “gifts“, and thus a way to create art and change in people.
Look forward to seeing the response that this campaign cultivates – and the art it results in.