Skype Goes Mobile With Personal Messages As Outdoor Art

Skype Goes Mobile With Personal Messages As Outdoor Art

To celebrate the launch of their mobile application, Skype has commissioned five artists from across the globe to help transform people's personal messages into outdoor art.

Paloma M. Vazquez
  • 17 february 2010

To celebrate the launch of their mobile application, Skype has commissioned five artists from across the globe to help transform people’s personal messages into outdoor art.

Each artist has the Skype app on their mobile phone – where anyone in the world can call and have their message retold by the artist in his or her artistic format, and released into the city in which they live and work.  The artists range from a shadow artist that uses light & shadow in the outback environment of Silverton, Australia, to an avant garde artist out of Minneapolis that will use chocolate, snow, candles and other unconventional media.  The results are being filmed and shared here.

The beauty behind this campaign stems from both its ability to bring a very simple brand or product attribute to life so artistically and engagingly – and how the message is being spread.  The message is that Skype is now mobile, available on particular phones.  The benefit is that you’re free to escape from your computer and use Skype anywhere – on the beach, on horseback, or at your favorite coffee shop.  This benefit is articulated through the artists that are bringing respondents’ messages to life outdoors, across the globe – onto trees in Turkey and in Uptown, Minneapolis.  All you need do is call one of the artists.

At the expense of using what is likely to become an outdated term, the campaign is being spread virally – by word of mouth, and in the digital space. But the Skype Outside campaign seems to deliver on one of the key elements that we’ve agreed is key to making a campaign authentically viral – it offers users something of value – art, and their involvement in the public art space. This is arguably another means of offering what Seth Godin considers “gifts“, and thus a way to create art and change in people.

Look forward to seeing the response that this campaign cultivates – and the art it results in.


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Arts & Culture Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Automotive Today

Honda Has 3D Printed A Fully Electric Minivan

The car manufacturer partnered with product developer Kabuku to create the small versatile vehicles

Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world

Media & Publishing Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Beauty Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

No search results found.