Smart Check-In Enables Guests To Bypass Hotel Front Desk
Starwood Hotels and Resorts is partnering with VingCard Elsafe to install an new “Smart Check-In” pilot program at its Aloft Hotel in Lexington Massachusetts, allowing guests to skip the front desk and head directly to their rooms.
Special RFID keycards are currently being sent to Starwood Preferred Guest members who have opted into the program. A text message is then sent with their assigned room number. Starwood is considering enabling the RFID cards to eventually become an all-access pass to various facilities in their hotels and resorts.
image by add1sun
Recent Articles By Aziz Ali 
Focusing on trends in the Middle East & Asia, +Aziz (Plus Aziz) is a regular contributor to PSFK. He is a Senior Trends Analyst at FATHOM+HATCH and founding musician of The World Music Parade. His personal interests encompass strategy in advertising, culture jamming, innovation in architecture, statistics, design, digital culture... and music. Tweet @Plusaziz or email aziz@psfk.com
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| TOPICS: | Electronics & Gadgets, Luxury, Travel, Work & Business |
| TAGS: | automation, hotels, Luxury, RFID, security, starwood, vingcard elsafe |
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