Wal-Mart Acquires Video Streaming Service VUDU
Retail giant Wal-Mart agreed on Monday to purchase VUDU, a streaming movie rental service.
VUDU, once a creator of set-top boxes, now only packages their software with televisions and Blu-ray decks, partnering with companies such as Toshiba, Samsung and LG to name a few. A good move for both companies, as Wal-Mart comes in second to other stores such as Best Buy in sales of Internet-connected TVs. VUDU’s general visibility was also lacking due to lack of marketing, which should be helped greatly by this latest move.
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| TOPICS: | Advertising, Branding & Marketing, Electronics & Gadgets, Entertainment, Retail, Web & Technology, Youth |
| TAGS: | blu-ray, HDTVs, Internet Movies, VUDU, Wal-Mart, Youth |
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