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Welcome To Advertising: Creative Commentary On The Ad Agency From India

Omkar Sane and Aindri Chakraborty's book Welcome To Advertising Now Get Lost is a series of creatively illustrated comments on the shortcomings of the...

Kyle Studstill
Kyle Studstill on February 1, 2010.

Based on the inner workings of advertising agencies in India, Omkar Sane and Aindri Chakraborty’s book Welcome To Advertising Now Get Lost is a series of creatively illustrated comments on the shortcomings of the industry.  Touching on everything from the pitch process to the creative brief to account management, the book provides colorful insights into how many of the core elements (and failings) of the advertising agency are shared globally.

[via NOTCOT]

TOPICS: Advertising, Branding & Marketing, Media & Publishing
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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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