Welcome To Advertising: Creative Commentary On The Ad Agency From India
Omkar Sane and Aindri Chakraborty's book Welcome To Advertising Now Get Lost is a series of creatively illustrated comments on the shortcomings of the advertising industry.
- 1 february 2010
Based on the inner workings of advertising agencies in India, Omkar Sane and Aindri Chakraborty’s book Welcome To Advertising Now Get Lost is a series of creatively illustrated comments on the shortcomings of the industry. Touching on everything from the pitch process to the creative brief to account management, the book provides colorful insights into how many of the core elements (and failings) of the advertising agency are shared globally.