App-alytics Anonymous

App-alytics Anonymous

Jason Fields of iPhone app review blog, explores the best analytics applications.

Jason Fields
  • 19 march 2010

After being in the Internet and online media business now for the last decade or more, I have come to learn one thing; with any project or product you’re working on, the analytics and stats are crucial to investigate opportunities to refine and adjust. In the past, this activity consisted of opening up some dated PC with a special software package to data mine whatever it is you’re looking to create a report for. Jump ahead a few years, and you now have most of the more notable services online, and available via a simple dashboard login or, better yet, a mobile app for android or iPhone!

In past weeks, I have found and reviewed on my own designer app blog some very useful and elegantly designed apps that focus on a wide variety of data and statistics presentation. The apps range from from plugging into Google analytics for detailed insights with analytics to skimming with the humorously named but accurately described crackalytics, data mining your WordPress blog with wordpress statistics, tracking the sales trends of your favorite apps across iTunes with positionapp, or just having a quick glance-able dashboard of all your online social network service stats with ego. It’s clear to me that there is a growing need for up-to-date access to ones personal data universe on the go and in an easy to understand and analyze format.

App-alytics Anonymous-2

I own all of the apps mentioned above, and they all allow me to keep track of my growing blog audience, bounce rates, twitter followers, and what apps are trending to keep an eye out for possible reviews. Is this information overload to the extreme? How much time will this suck from one’s life as they double and triple check their stats? It seems to me that in some ways it is; but, as an entrepreneur or business owner, its also critical that one has access to these facts and figures to be as informed as possible about the activity surrounding a blog, its reviews, sites linking and most importantly sales. Having all of these services available on a mobile phone definitely cuts the signal to noise ratio down to manageable bite sized chunks, making it easy to consume, but does it set us on a path of constant app-alytics syndrome?

To be fair, all of the apps I have mentioned are very useful and well designed. I am not convinced that owning and using them on a regular basis is a detriment to ones online or mobile browsing experience. This activity has a productive and potentially profitable outcome for most who use them properly. Rather then spending a few minutes waiting for the train to arrive playing dopplganger, you may be on your stats app checking referring links (no disrespect, its a fantastic app, but, you get my point). To some this activity may seem weird or geeky, but to many, this would be a better use of personal idle time. What do you think?

Jason Fields is a user experience design professional having spent more than 15 years in the online and mobile web space. Originally from Los Angeles, then San Francisco he currently lives in London with his wife and son and works for the BBC as a UX&D department head. In his spare time he writes the design focused iPhone app review blog, a curated presentation of the best designed iphone apps available.


Garmin's New Smartwatch Is Challenging The Luxury Market

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

Automotive Yesterday

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

No search results found.