Peering over the shoulders of Shanghai’s public transportation users, it’s commonplace to observe riders reading e-literature on their cell-phones, PSP’s or MP3/MP4 players. Online gaming heavyweight, Shanda Interactive Entertainment is capitalizing on this burgeoning trend through a unique crowd-sourced e-literature platform that supports the sales of user-authored e-books.
e-Authors are allowed to upload their content to Shanda’s e-literature platform where their authored work is downloaded by readers. Readers are given access to first half of the e-book at no cost with the second half costing 3 yuan (0.50USD) per thousand Chinese characters. Revenues are split between Shanda and the e-authors. Shanda Literature currently controls over 90% of the online literature market in China.
e-Authors, such as Xie Hong (Blood Red), that have achieved mainstream success through Shanda’s e-literature platform have the option for their work to be sold via additional multi-media channels including, television, online gaming, movies, and even back to good ‘ole hardcover and paper.
Chinese e-book enthusiasts also are benefiting from an influx of e-readers and mobile e-reader technology allowing for instant downloadable books, newspapers, or magazines; anywhere, anytime.
This unique cross-media platform is also an engaging way to pull young Chinese Zhai Nan’s and Zhai Nu’s away from their online games and into a book. An e-book that is.
enovate is an insights and design firm based in Shanghai. we publish daily insights and develop creative solutions for China’s youth market. visit enovate’s newly revamped website for additional information. enovate recently released their 2010 China Emerging Consumers trend report, click here for more information.
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