Coca-Cola’s World Cup Tour With K’naan

Coca-Cola’s World Cup Tour With K’naan

The FIFA World Cup Trophy Tour is a five-continent trek, with stops in 83 countries. One of the main entertainers on the tour is Somali musician, K'naan performing "Wavin' Flag", the anthem of 2010 World Cup.

Kyana Gordon
  • 23 march 2010

The 2010 FIFA World Cup Trophy Tour presented by Coca-Cola is a five-continent trek, with stops in 83 countries. The 86,304 mile Trophy Tour is an exclusive partnership between FIFA and Coca-Cola that will show off football’s greatest prize all around the globe. During the Trophy Tour, fans are given the chance to enjoy a rare close-up view of the World Cup with free tickets available via Coca-Cola promotions in countries along the route. At events in each city, fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3-D movie showcasing memorable moments of the FIFA World Cup, and participate in interactive displays as well as enjoy other entertainment.

Coca-Cola's World Cup Tour With K'naan

One of the main sources of entertainment on the tour is Somali musician, K’naan performing “Wavin’ Flag”, giving fans an exclusive live preview of the song which is the anthem of 2010 FIFA World Cup. At each stop of the 225-day tour, K’naan will take to the stage for a concert of a few songs before the big anthem is performed, then he’s off to a new country and a new audience.

His already ubiquitous song is gradually becoming even more of a phenomenon, as it is being heard in hundreds of cities, wherever the tour stops and was recently remixed by Young Artists For Haiti to raise funds and give hope for the earthquake stricken country. K’naan expresses his feelings on Africa’s first-ever World Cup and what it means to South Africa and the continent:

It’s a huge matter of African pride. To a lot of people on the continent, it’s a moment of recognition and solidarity between them. The world gets to experience African people on their own continent, which is a really nice moment for South Africa.

FIFA World Cup Trophy Tour by Coca-Cola


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Guillermo Melantoni

Product Design Software

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.