The 2010 FIFA World Cup Trophy Tour presented by Coca-Cola is a five-continent trek, with stops in 83 countries. The 86,304 mile Trophy Tour is an exclusive partnership between FIFA and Coca-Cola that will show off football’s greatest prize all around the globe. During the Trophy Tour, fans are given the chance to enjoy a rare close-up view of the World Cup with free tickets available via Coca-Cola promotions in countries along the route. At events in each city, fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3-D movie showcasing memorable moments of the FIFA World Cup, and participate in interactive displays as well as enjoy other entertainment.
One of the main sources of entertainment on the tour is Somali musician, K’naan performing “Wavin’ Flag”, giving fans an exclusive live preview of the song which is the anthem of 2010 FIFA World Cup. At each stop of the 225-day tour, K’naan will take to the stage for a concert of a few songs before the big anthem is performed, then he’s off to a new country and a new audience.
His already ubiquitous song is gradually becoming even more of a phenomenon, as it is being heard in hundreds of cities, wherever the tour stops and was recently remixed by Young Artists For Haiti to raise funds and give hope for the earthquake stricken country. K’naan expresses his feelings on Africa’s first-ever World Cup and what it means to South Africa and the continent:
It’s a huge matter of African pride. To a lot of people on the continent, it’s a moment of recognition and solidarity between them. The world gets to experience African people on their own continent, which is a really nice moment for South Africa.