(Video) Doritos’ Massive Augmented Reality Experience
Last year, we wrote about Brazilian interactive advertising company Cubocc, and the augmented reality app they developed for Doritos sweet chili flavor. The video below shows that, following up on their earlier execution, they have created (what they claim to be) the world’s largest augmented reality experience on a building’s rooftop.
Recent Articles By Aziz Ali 
Focusing on trends in the Middle East & Asia, +Aziz (Plus Aziz) is a regular contributor to PSFK. He is a Senior Trends Analyst at FATHOM+HATCH and founding musician of The World Music Parade. His personal interests encompass strategy in advertising, culture jamming, innovation in architecture, statistics, design, digital culture... and music. Tweet @Plusaziz or email aziz@psfk.com
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| TOPICS: | Advertising, Branding & Marketing, Web & Technology |
| TAGS: | augmented reality, cubocc, doritos |
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