(Video) Doritos’ Massive Augmented Reality Experience

Brazilian interactive advertising company Cubocc has created what may be the world's largest augmented reality installation.

Plus Aziz
Plus Aziz on March 4, 2010. @plusaziz

Last year, we wrote about Brazilian interactive advertising company Cubocc, and the augmented reality app they developed for Doritos sweet chili flavor. The video below shows that, following up on their earlier execution, they have created (what they claim to be) the world’s largest augmented reality experience on a building’s rooftop.