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Eat a Chiquita: Fruit Brand Gets A Face Lift

Eat a Chiquita: Fruit Brand Gets A Face Lift
Advertising

Chiquita has launched a vibrant new social media platform called Eat a Chiquita promoting their fruit.

Plus Aziz
  • 24 march 2010

Chiquita has launched a vibrant new social media platform called Eat a Chiquita promoting their fruit. Named Chiquitaville, there are a number of familiar features such as an arcade, video gallery, news page, and nutritional facts. However, the most prominent one is the sticker generator, which enables visitors to customize and play with the iconic sticker that the Chiquita brand is globally recognized for.

Naturally, after creating anything on the website, whether it’s a sticker, photo, or video, you can share your creation with you social network on Facebook. Chiquita has also created @ChiquitaChatter on Twitter, a photostream on Flickr, and a Youtube channel.

Eat a Chiquita- Fruit Brand Gets A Face Lift-2

Interestingly, while the company’s corporate website still looks conservative, Chiquita has taken a similar design approach to their retail website.

It remains to be seen if all this hype will actually sell more bananas, but the execution will at the very least attract a good amount of attention.

The campaign was developed by San Francisco based Brand Force.

[via Graphic Hug]

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