menu

Eye Tracking Technology May Revolutionize The Written Word

Eye Tracking Technology May Revolutionize The Written Word
technology

With Text 2.0 and Eye Tracking technology, words on e-readers will react based on a user's reading habits.

Naresh Kumar
  • 30 march 2010

Using eye tracking technology, the words on tablet PCs and e-readers can react based on how a reader views the text. This technology monitors the eyes of the reader to define words if they stare at them, eliminates non-essential information when skimming through pages, swaps images based on what’s being read, and brings up relevant reference materials to particular words.

With Apple reportedly purchasing this technology from a Swedish firm, we may see eye tracking in future versions of the iPad. Experts believe that this smart text, also called Text 2.0, may revive the act of book reading in a whole new form.

Wired reports:

These are still early days for Text 2.0. The hardware is still bulky and expensive (the Tobii x120 costs tens of thousands of dollars, with the price depending on volume), but hardware prices drop precipitously when technology migrates from specialised fields, like helping paraplegics control things, to general fields, like reading.

To encourage software development in this area, DFKI posted a plug-in that e-book developers can use to experiment with the new format’s possibilities using eye-tracking hardware or a mouse pointer simulating the reader’s gaze (see video).

Traditionalists will surely wonder why words need to see us, and they have a point. But if one believes in the magic of prose, one shouldn’t have a problem with it becoming more magical, and that’s precisely what Text 2.0 promises to do.

Below is a video on how Text 2.0 works:



Wired:”Eye-tracking tablets and the promise of Text 2.0″

technology
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.