From Hardware To Wetware: A Potential Manufacturing Paradigm Shift

From Hardware To Wetware: A Potential Manufacturing Paradigm Shift

Artist Alexandra Daisy Ginsberg imagines synthetic biology an alternative to hardware manufacturing.

Lisa Baldini
  • 31 march 2010

With the most recent race to find oil in the Falkands, the energy crisis stays top of mind. Some question our ability to adapt to such an impending issue. However, one possible solution might take on a multi-disciplinary approach to the materiality of the biosciences. World Changing recently interviewed interaction designer Alexandra Daisy Ginsberg on her collaboration with the iGEM 2009 team as well as her residency at Synthetic Aesthetics, an exchange program between designers and scientists.

Where this interview is pertinent to the energy crisis is Ginsberg’s design for Growth Assembly, whereby plant life models may offer a different form of manufacturing, moving from hardware to wetware if you will:

We were thinking about manufacturing post oil crisis and what synthetic biology might offer this future. Jim Haseloff at Cambridge University works with plants, not bacteria, researching morphology – the way plants grow – with the aim of one day controlling it. He suggested that, “one day we may be able to grow products inside plants.”

The below video illustrates a potential model for a herbicide sprayer:

Growth Assembly – Alexandra Daisy Ginsberg & Sascha Pohflepp from Sascha Pohflepp on Vimeo.

While the idea may seem far-fetched, it’s thinking exemplifies a systemic move from the search for and interdependincy on fossil fuels as the drive behind production to a more localized, organic approach.

Alexandra Daisy Ginsberg

World Changing: “Synthetic Aesthetics, exploring the territory between art, design and synthetic biology”


Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Work Today

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts


Future Of Work
Cultivating The Next Generation Of Leaders

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

No search results found.