(Pics) GAP Upside Down Store

To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down.

“Shopping turned on its head” isn’t just a meaningless tag line for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hot dog stand outside of the store.

design-fetish

[via notcot]

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