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(Pics) GAP Upside Down Store

(Pics) GAP Upside Down Store

By Zackry Wiegand on March 8, 2010

“Shopping turned on its head” isn’t just a meaningless tag line for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hot dog stand outside of the store.

[via notcot]

Recent Articles By Zackry Wiegand

Zack is a consultant at PSFK.

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TOPICS:	Advertising, Branding & Marketing, Design & Architecture, Fashion, Retail
TAGS:	gap, marketing, Retail, sprize, vancouver

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