menu

George Parker: So… What Was Transformed?

George Parker: So… What Was Transformed?
Advertising

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 9 march 2010

As I mentioned in my last column, I was one of eight “Transformers” chosen to speak at last week’s 4 A’s conference in San Francisco. I must confess this was more than merely interesting as it reinforced my continuing thesis that not only is advertising the world’s dumbest business; it manages to employ a great number of people who probably couldn’t get a job at their local hamburger joint.

The few sessions that I sat through (I was only there for a day, as that was all they would cover my expenses for, the cheap bastards) were less than inspiring. Probably because on that day, most of the sessions were concerning media and so replete with eye glazing discussions of datametrics and all the other measurement bullshit BDA’s love to go on and on about. As AdAge put it… “The agenda and speakers felt more media-led than management-focused, with absences among senior executives from large creative shops, a group to whom the management conference has long laid claim.” This was borne out by the seeming lack of interest in thinking about the tremendous impact emerging media channels such as mobile are having on the ad biz.

I did my “Transformer” thing on how the BDA’s should buy themselves back from the clutches of the evil holding companies. This was greeted by a combination of humor and horror, but when I finished my five minutes in three and invited anyone with questions to join me in the bar on the ground floor, a surprising number did… Including Mr. PSFK himself, my old mate Piers. He even bought a couple of beers. Fucking amazing! The reaction was better than I expected, as I was in a way, stepping into the lions den. Obviously, many thought it was intended as a joke and I was just engaging in my usual shit stirring, but I explained that I was actually serious in my belief that this will be the only way to save the industry. Not that it will ever happen. That’s one bottle you’ll never be able to re-cork.

What was surprising was that there was virtually no discussion on agency remuneration, the loss of thousands of skilled people, the erosion of the overall standard of work, and what I consider to be a major problem, the increasing use by clients of agency search consultants. These are vultures whose primary function is to grind out the best possible deal for the client, with the competing agencies compelled to offer to work for increasingly smaller margins. Agencies who agree to compete with each other in a review process managed by these fucktards, deserve everything that happens to them.

All in all, well worth the effort, even if it did mostly reinforce my impressions of the current state of the ad biz. And I did get a lot of free drinks after my speech. Even from Piers.

George Parker is a guest columnist for psfk.com. He is the perpetrator of adscam.typepad.com, which is without doubt, one of the most foul and annoying, piss & vinegar ad blogs on the planet. He is the author of MadScam and his new book, The Ubiquitous Persuaders, which is currently setting the ether ablaze (and which you can order now on Amazon). He will continue to relentlessly promote the crap out of it until you are forced to stab yourself in the eyes with knitting needles.

Advertising
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Trending

Get PSFK's Latest Report: Future of Work

See All
Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

PURPLELIST EXPERTS

Rachel Sterne Haot

The first Digital Officer of New York City

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

Food Today

Disable Your Wi-Fi For Family Dinners With This Pepper Grinder Hacking Device

Dolmio has created a gadget that shuts down internet access so you can eat without being distracted

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Entertainment Today

Nosulus Rift Delivers Horrible Smells Just For The South Park Videogame

Ubisoft has developed a unique peripheral for the upcoming title that will put players to the test

Europe Today

Netflix’s Newest Programming Is As Slow As It Gets

Norwegian network NRK is coming to the streaming platform with their successful 'Slow TV'

Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

No search results found.