menu

George Parker: So… What Was Transformed?

George Parker: So… What Was Transformed?
Advertising

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 9 march 2010

As I mentioned in my last column, I was one of eight “Transformers” chosen to speak at last week’s 4 A’s conference in San Francisco. I must confess this was more than merely interesting as it reinforced my continuing thesis that not only is advertising the world’s dumbest business; it manages to employ a great number of people who probably couldn’t get a job at their local hamburger joint.

The few sessions that I sat through (I was only there for a day, as that was all they would cover my expenses for, the cheap bastards) were less than inspiring. Probably because on that day, most of the sessions were concerning media and so replete with eye glazing discussions of datametrics and all the other measurement bullshit BDA’s love to go on and on about. As AdAge put it… “The agenda and speakers felt more media-led than management-focused, with absences among senior executives from large creative shops, a group to whom the management conference has long laid claim.” This was borne out by the seeming lack of interest in thinking about the tremendous impact emerging media channels such as mobile are having on the ad biz.

I did my “Transformer” thing on how the BDA’s should buy themselves back from the clutches of the evil holding companies. This was greeted by a combination of humor and horror, but when I finished my five minutes in three and invited anyone with questions to join me in the bar on the ground floor, a surprising number did… Including Mr. PSFK himself, my old mate Piers. He even bought a couple of beers. Fucking amazing! The reaction was better than I expected, as I was in a way, stepping into the lions den. Obviously, many thought it was intended as a joke and I was just engaging in my usual shit stirring, but I explained that I was actually serious in my belief that this will be the only way to save the industry. Not that it will ever happen. That’s one bottle you’ll never be able to re-cork.

What was surprising was that there was virtually no discussion on agency remuneration, the loss of thousands of skilled people, the erosion of the overall standard of work, and what I consider to be a major problem, the increasing use by clients of agency search consultants. These are vultures whose primary function is to grind out the best possible deal for the client, with the competing agencies compelled to offer to work for increasingly smaller margins. Agencies who agree to compete with each other in a review process managed by these fucktards, deserve everything that happens to them.

All in all, well worth the effort, even if it did mostly reinforce my impressions of the current state of the ad biz. And I did get a lot of free drinks after my speech. Even from Piers.

George Parker is a guest columnist for psfk.com. He is the perpetrator of adscam.typepad.com, which is without doubt, one of the most foul and annoying, piss & vinegar ad blogs on the planet. He is the author of MadScam and his new book, The Ubiquitous Persuaders, which is currently setting the ether ablaze (and which you can order now on Amazon). He will continue to relentlessly promote the crap out of it until you are forced to stab yourself in the eyes with knitting needles.

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Jessica Lawrence

Start Up Culture, Innovation

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Yesterday

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Yesterday

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Yesterday

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Augmented / Virtual Reality Yesterday

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.