JWT’s Sean Boyle On 10 Steps To Fix Advertising
Sean Boyle gave an impressive talk at the 4As Transformer conference earlier this week, where he offered ten steps to fix advertising.
- 4 march 2010
At the 4As Transformer conference earlier this week in San Francisco, president Nancy Hill invited outspoken minds of the advertising industry to tell an audience of over a thousand agency CEOs how they would change the industry. Sean Boyle, a global planning director at JWT, gave an impressive talk with his Stop-Start Ten Commandments. Here’s a rough video talk shot by PSFK friend Dylan Viner:
In order, here are Boyle’s ten steps to fix advertising:
1: Start Telling The Truth
2: Stop The Politics
3: Start Having Fun Again
4: Stop Overthinking Things
5: Start Doing Something
6: Stop The Incessant Research
7: Start Doing Good
8: Stop Banging On About Digital
9: Start Ups Again Please
10: Stop Using Animals In Commercials
Here’s a PDF of Sean’s presentation.