menu

JWT’s Sean Boyle On 10 Steps To Fix Advertising

JWT’s Sean Boyle On 10 Steps To Fix Advertising
Advertising

Sean Boyle gave an impressive talk at the 4As Transformer conference earlier this week, where he offered ten steps to fix advertising.

Piers Fawkes, PSFK
  • 4 march 2010

At the 4As Transformer conference earlier this week in San Francisco, president Nancy Hill invited outspoken minds of the advertising industry to tell an audience of over a thousand agency CEOs how they would change the industry. Sean Boyle, a global planning director at JWT, gave an impressive talk with his Stop-Start Ten Commandments. Here’s a rough video talk shot by PSFK friend Dylan Viner:

In order, here are Boyle’s ten steps to fix advertising:

1: Start Telling The Truth
2: Stop The Politics
3: Start Having Fun Again
4: Stop Overthinking Things
5: Start Doing Something
6: Stop The Incessant Research
7: Start Doing Good
8: Stop Banging On About Digital
9: Start Ups Again Please
10: Stop Using Animals In Commercials

Here’s a PDF of Sean’s presentation.

Stop The Madness

JWT

+#advertising
+Advertising
+jwt
+Market Research
+technology
+UPS
+USA
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Market Research january 20, 2017
Europe january 19, 2017
No search results found.