Mobile Check-Ins Fuel Micro-Donations For Charities
CauseWorld is a mobile application that integrates location check-ins with brands looking to support philanthropic efforts. As users check-in to locations they accumulate karma points, which are later applied to micro-charity donations funded by brands like Kraft, Citibank, and Procter & Gamble.
[via NYT BITS]
Recent Articles By Kyle Studstill 
Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.
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| TOPICS: | Advertising, Branding & Marketing |
| TAGS: | CauseWorld, game mechanics, micro-charity, philanthropy |
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