Monocle Shop Funds New Hong Kong Office
Monocle Magazine will open a new Hong Kong office funded by sales of merchandise at their two retail outlets. In a media climate where long-standing publications have shut down due to lack of ad revenue, Monocle’s expansion can be accredited to their successful brand extension: the Monocle Shop. The magazine’s two stores in London and Los Angeles sell a range of products from back issues, stationery, tote bags, and a limited edition Blackberry.
[via The Guardian]
Recent Articles By Kyana Gordon 
Kyana Gordon is a regular contributor to PSFK. She is also a writer, strategist, and DJ based in Brooklyn, New York. On Twitter, @DRohsnap is her name.
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| TOPICS: | Arts & Culture, Media & Publishing, Retail |
| TAGS: | blackberry, brand extension, business model, ecommerce, funding, london, Los Angeles, monocle magazine, monocle shop, tote bags |
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