menu

Monocle Shop Funds New Hong Kong Office

Monocle Shop Funds New Hong Kong Office
culture

In a media climate where long-standing publications have shut down due to lack of ad revenue, Monocle's expansion can be accredited to their successful brand extension: the Monocle Shop.

by Kyana Gordon
  • 1 march 2010

Monocle Magazine will open a new Hong Kong office funded by sales of merchandise at their two retail outlets. In a media climate where long-standing publications have shut down due to lack of ad revenue, Monocle’s expansion can be accredited to their successful brand extension: the Monocle Shop. The magazine’s two stores in London and Los Angeles sell a range of products from back issues, stationery, tote bags, and a limited editionĀ Blackberry.

[via The Guardian]

culture
  • | {{post.date_formated_today}}
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Read More Read More Read More
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
No search results found.