A new campaign by Triscuit in collaboration with non-profit Urban Farming looks to grow the home farming movement.
When strolling the grocery store snack aisle over the weekend, we came across a new campaign by Triscuit in collaboration with non-profit organization Urban Farming to encourage the growth of the home farming movement. To kick start the efforts of would-be farmers looking to plant their own gardens, 4 million boxes of Triscuits include seed packets and instructions on getting started. While not revolutionary perhaps, the promotional website does contain some nice social components for sharing photos, stories and tips and the partnership is working to build 50 community-based home farms across the country.
Considering the concerns over the economic, environmental and health impacts of how are food is grown, transported and made available, particularly as the population continues to shift into urban centers, it’s nice to see a brand-lead (regardless of how one feels about conglomerates like Kraft Foods) push to make that conversation more public. Whether or not these small scale models of urban agriculture will dramatically change the current equation, their importance might lie in simply experimenting with what works. And at the end of the day, there’s certainly something satisfying about eating something grown down the block, in a backyard or on your own windowsill.