(Pics) Levi’s Opens British Flagship Store

(Pics) Levi’s Opens British Flagship Store

The Levi's British flagship store is relaunching today with an emphasis on raw history twinned with contemporary design.

Tarik Fontenelle
  • 31 march 2010

The Levi’s British flagship store is relaunching tomorrow amid much hoorah, (N*E*R*D visited yesterday after all) and thus continuing the same residency on Regent Street that has lasted 16 years. The store is captivating, with amazingly attentive detailing throughout, as the brand have successfully stripped the space back to reveal raw history twinned with contemporary design. Victorian brickwork, industrial casings and original factory furnishings reflect the weight Levi’s is placing on the brand’s rich heritage, whilst these references to the past are combined with a modernity focused on craft innovation.

Indeed impressive, the expansive retail space stretches over two floors, and holds many the nook and cranny to find yourself preoccupied with — from clever classifications and displays, to an entirely visible stockroom and central lift. The foyer cum courtyard space at the front of the store doubles up as a liberated gallery area that shall play host to exhibits and parties and, I am ensured, shall continue encouraging the creative energy that is being championed so fruitfully by the brand. The level of detailing exceeds even the most finicky of standards – for example ‘XX’s, first conceived to signify the XX strength of the Levi’s denim, are subtly seeped across and throughout the retail destination, from stairs to doors. The simplicity on the surface of the consistent design is shrewdly contrasted by the stories found within each and every turn.

Levi Regent Street

Designed by previous Design Agency of the year winners Checkland Kindleysides, the aesthetically designed warehouse theme depicts a contemporary image of a brand steeped deeply in the construction elements behind its trade. This is perhaps best summed up by the genuine archive piece that is found in the downstairs area – a hundred year old pair of jeans originally found deep within a mine in the Californian Mojave Desert and are still in almost pristine condition. They look like they could have been made yesterday, and the piece stand as a signifier of what the brand, and the store, is all about – crafted durability; history and heritage; unyielding timelessness.

The store can be found here. It’s definitely worth a look.



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Mick Ebeling

Development, Health, Community

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.