(Pics) New Type York: Exploring Urban Typography
James Patrick Gibson’s New Type York project is an archaeological dig through New York, where he collects typographical artifacts found throughout the city. Upon discovery, he posts his findings on the site and writes commentary relevant to that specific typeface.
Describing the black and white subway tiles passengers pass daily, he writes:
There’s a sense of warmth in these signs that give the subway some personality. And I am a lover of Helvetica / Standard (The MTA uses both), but the execution of the modern brand is so sloppy. Type from this period was simple and elegant.
Other artifacts from New Type York include the United States Post Office Gracie Station location revered for its 50′s signage, a hand painted stand-pipe sign that recalls days of yesteryear, the bold and familiar type of the New York Post, and the multi-font usage from a marriage proposal billboard on a truck.
Recent Articles By Kyana Gordon 
Kyana Gordon is a regular contributor to PSFK. She is also a writer, strategist, and DJ based in Brooklyn, New York. On Twitter, @DRohsnap is her name.
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