PSFK Conference Speaker Interview: Erik Proulx


Erik Proulx will be one of the speakers at our upcoming PSFK Conference 2010. A creative catalyst who inspires peers about their future; Prolux's film Lemonade tells the story of directors, designers, and writers from the instant they were fired and what came next.

Dan Gould
  • 10 march 2010

Erik Proulx will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Erik’s bio describes him as an ACD/Copywriter who has discovered the power of unemployment. A creative catalyst who inspires peers about their future; Prolux has made a film named Lemonade, which tells the story of directors, designers, and writers from the instant they were fired and what came next. The candid and moving documentary describes how their dismissal dramatically changed their life.

PSFK talked with Erik to see what he’s been creating lately.

What are you working on right now?

I’m focused on two projects right now. One is a book version of “Lemonade” that will profile people who turned a job loss or bad career into something amazing.  The second project is another film, this one about the city of Detroit. There’s no doubt that the circumstances there are dire. But it’s also a time of incredible opportunity. New businesses are emerging every day in Detroit, many of which offer great hope for the city’s future. Those stories need to be told.

What has been the most interesting response or reaction to your project?

I’ve been amazed at the complete absence of ill wishes. Usually, there are people who will shoot holes in something just because they can. But the criticism of “Lemonade” has been really mild. It usually comes from someone who thinks we didn’t shoot enough wide shots or a subjective opinion about the music. The general sense of support has been incredible.

PSFK Conference Speaker Interview- Erik Proulx-2

What projects, people or ideas are currently inspiring your thinking these days?

The Washington Post’s “On Being”
David Lynch’s “The Interview Project”
Len Kendall & Daniel Honigman’s The 3six5 project.
Seth Godin’s Linchpin and the Heath Brothers’ Switch.

What developing trend, idea or technology makes you most excited or hopeful for the future?

If the 80s, 90s and much of the 00s were about indulgence and excess, the trend now is sharing and collaboration. Before, you couldn’t succeed unless others failed. We are now moving toward an attitude of abundance. It’s refreshing. (Although, I did just see a trailer for Wall Street 2. Welcome back, Gordon.)


Erik will be speaking at the PSFK Conference 2010 – a Gathering for our Future. Come listen to likeminds as they share their ideas to make things better on stage and off. Find out more about the full line of of speakers at the PSFK Conference 2010 here.


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