Adam Wells will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Adam is the Design Director incubating new ventures & experiences for Virgin Group USA.
PSFK talked with Adam recently to see what he’s been up to .
What are you working on right now?
2 major projects: Virgin Hotels & Virgin Galactic. We’ve been developing our hospitality concept for a while and hope to roll it out as soon as we can find appropriate real estate in our favorite cities. Our approach will be somewhat familiar to those that know our brand – strive to identify & resolve problems with the industry we’re stepping into, offer choice & controls so you can define your own experience & create a Virgin culture via entertainment and great service. You know all about Galactic.
What has been the most interesting response or reaction to your project?
A lot of people think we already have a mainstream hotel product, which tells us we’re well placed to launch one and it’s a natural fit with our existing companies. Galactic’s audacity has inspired a lot of people, its such a positive endeavor and has huge potential which we step closer to realizing every day.
What projects, people or ideas are currently inspiring your thinking these days?
Anyone who’s delivering or fostering joy, delight & satisfaction – it’s what life’s supposed to be all about, and an important aspiration most of us should be aiming toward. I can think of several architects, engineers, artists and film-makers that have succeeded in this but in a corporate setting I’d cite Nintendo’s Wii and BMW’s Gina Concept as significant conceptual breakthroughs of the type I aspire to make.
What developing trend, idea or technology makes you most excited or hopeful for the future?
Without doubt it’s the increasing ecological intelligence & integrity of contemporary customers. Its incentivizing and pushing industry towards all sorts of more sustainable technologies and practices that will help resolve the guilt associated with buying pretty much anything today. This is a new era with a seismic shift in the prioritization of consumer values, making for very exciting challenges that we can all work on.
Adam will be speaking at the PSFK Conference 2010 – a Gathering for our Future. Come listen to likeminds as they share their ideas to make things better on stage and off. Find out more about the full line of of speakers at the PSFK Conference 2010 here.