PSFK Conference Speaker Interview: Adam Wells

PSFK Conference Speaker Interview: Adam Wells

Adam Wells will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Adam is the Design Director incubating new ventures & experiences for Virgin Group USA.

Dan Gould
  • 25 march 2010

Adam Wells will be one of the speakers at our upcoming PSFK Conference 2010, taking place on April 9th. Adam is the Design Director incubating new ventures & experiences for Virgin Group USA.

PSFK talked with Adam recently to see what he’s been up to .

What are you working on right now?

2 major projects: Virgin Hotels & Virgin Galactic. We’ve been developing our hospitality concept for a while and hope to roll it out as soon as we can find appropriate real estate in our favorite cities. Our approach will be somewhat familiar to those that know our brand – strive to identify & resolve problems with the industry we’re stepping into, offer choice & controls so you can define your own experience & create a Virgin culture via entertainment and great service. You know all about Galactic.

What has been the most interesting response or reaction to your project?

A lot of people think we already have a mainstream hotel product, which tells us we’re well placed to launch one and it’s a natural fit with our existing companies. Galactic’s audacity has inspired a lot of people, its such a positive endeavor and has huge potential which we step closer to realizing every day.

What projects, people or ideas are currently inspiring your thinking these days?

Anyone who’s delivering or fostering joy, delight & satisfaction – it’s what life’s supposed to be all about, and an important aspiration most of us should be aiming toward. I can think of several architects, engineers, artists and film-makers that have succeeded in this but in a corporate setting I’d cite Nintendo’s Wii and BMW’s Gina Concept as significant conceptual breakthroughs of the type I aspire to make.

What developing trend, idea or technology makes you most excited or hopeful for the future?

Without doubt it’s the increasing ecological intelligence & integrity of contemporary customers. Its incentivizing and pushing industry towards all sorts of more sustainable technologies and practices that will help resolve the guilt associated with buying pretty much anything today. This is a new era with a seismic shift in the prioritization of consumer values, making for very exciting challenges that we can all work on.

Thanks Adam!

Adam will be speaking at the PSFK Conference 2010 – a Gathering for our Future. Come listen to likeminds as they share their ideas to make things better on stage and off. Find out more about the full line of of speakers at the PSFK Conference 2010 here.


Retail Expert: What Sustainability Means To The Millennial Generation

Media & Publishing Today

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Today

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home


Get PSFK's Latest Report: Future of Work

See All
Design Today

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Today

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes


Matt Farnell

Mobile Marketing & Location

Design Today

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Today

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Today

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Beauty Today

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Today

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Arts & Culture Today

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Today

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

Mobile Today

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies


Innovation Debrief: Boston
Business Concepts Born In 'The Hub'

Retail Today

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Today

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Automotive Today

Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

No search results found.