menu

Recent Grad Turns Job Search Into a Career

Recent Grad Turns Job Search Into a Career
Advertising

PSFK talks to Willy Franzen of onedayonejob.com.

Laura Feinstein
  • 9 march 2010

As anyone currently seeking a job can tell you, it’s a rough market out there. Perhaps no one is more acutely aware of this than recent grads, who left college after four years with diploma in hand expecting an entry level job and left with the daunting prospect of cold calls, message boards, and months to years of unpaid internships. Instead of letting this get him down, Cornell grad Willy Franzen decided to share his job searching methods with other potential employees and employers by launching onedayonejob.com – a daily blog and newsletter highlighting desirable (and often hiring) companies and how to best apply for a position. PSFK recently asked the young entrepreneur five questions about what drove this endeavor, as well as his advice for other daring job seekers.

PSFK: What made you to decide to start the website? Is it a solo effort or do you work with any others?

WF:I graduated from Cornell a semester early in January of 2006 with a degree in Industrial and Labor Relations. I had spent two summers interning in HR, yet I was very certain that I did not want to purse a career in HR. A contract job writing an affirmative action plan for a call center outsourcing company cemented that feeling. I had no idea what I wanted to do, but I knew that HR wasn’t it. Because I had invested so much time and effort in pursuing HR, I was lost. I decided to take some time off after graduation, and then I started job searching, but without any clear direction.

During the job search I realized what a poor job employers did of marketing themselves to new grads. I knew there were a lot of interesting companies out there, but I didn’t know how to find them. I also began to realize that I was much more interested in entrepreneurship than finding a job. I had run a business building websites when I was in high school, and I was always interested in the Internet, so I decided that I could build something on the web to make the job search better. It took me a while to come up with a concept, but I eventually realized that a site that took an in-depth look at one company every day would be a really great way to expose new grads to exciting companies. One Day, One Job really came out of my own frustrations with the job search. I built a resource that I would have wanted to use when I was job searching.

I do have a number of guest writers who work with me occasionally, and I also partnered with author/speaker/consultant Jason Seiden to develop a course for job seekers called Found Your Career, but for the most part I do everything when it comes to One Day, One Job.

PSFK: How long have you been running the site?

WF: I started One Day, One Job in late May of 2007. I officially launched the site on November 2007.

PSFK: What is your criteria for choosing which companies to showcase?

WF: My criteria for choosing companies is pretty simple. They have to be interesting. Maybe it’s what they do, or where they’re located, or how they do things, or who they are. There are a million things that can make a company interesting. Even if a company isn’t specifically interesting to me, I try to see how it may be interesting to a segment of my audience. I obviously also try to make sure that the companies are places that new grads would actually want to work.

I find these companies from every imaginable source. Twitter is a big one. I also get a decent number of recommendations from readers and friends. Magazine lists are often helpful. I’m looking everywhere that I can for interesting companies. Sometimes it’s a billboard on the side of the road or a new product that I love. I’m a big proponent of what I call “the always looking approach.” I find job boards to be mostly useless for job searching—everyday life is a much better source for finding cool companies.

PSFK: Have you gotten any letters or emails from people it has helped?

WF: I actually do get a decent amount of fan e-mail. Most of it is pretty general thanking me for One Day, One Job or One Day, One Internship. Some of it is more specific. If you look here: http://www.onedayonejob.com/media-kit/ and scroll down to the heading The One Day, One Job Effect, you’ll see a number of success stories from employers. At the bottom of that section I mention that we have specific success stories from job seekers who landed jobs or internships at MWW Group, DailyCandy, Shmoop, Ifbyphone, Academy for Educational Development, Motley Fool, and All Terrain. Tracking down success stories isn’t easy because of the nature of One Day, One Job, but I still hear from a good number of people whom I’ve helped.

PSFK: What is the best advice you can give to prospective job seekers for this economy?

WF: I don’t think the economy changes much. Job seekers need to understand why they’re valuable to a prospective employer. That means that they need to understand the employer’s business. If you can demonstrate that you’ll create value, you’re a lot more likely to get hired. A lot of new grads have a fundamental misunderstanding of where they add value. They think that they can be the CEO and try to show off too much—it comes off as arrogance. A willingness to work hard and solid intelligence will go a long way to getting entry level job, but job seekers need to understand how that fits into the employer’s needs.
This problem often manifests itself as a bad attitude. Getting familiar with the company through research can help a lot, but sometimes job seekers need to start all over and get smacked upside the head. It all comes down to understanding things from the employer’s point of view. Ironically, had I had a better attitude going into my job search, I probably would have landed a job and never started One Day, One Job.

Thanks Willy!

onedayonejob.com

Advertising
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Scott Lange

Auto Advertising

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.