Brooklyn Charm is a new DIY jewelery store that primarily uses deadstock vintage pieces from the late 1800s up to the present.
There’s something intrinsically more valuable about an item hand made with care than an item bought or purchased. From the Victorian era, when the true hallmark of a lover’s devotion was a delicately-made valentine or pressed flower, to today when art class mugs and finger paintings take prime real estate on refrigerators and counter tops across the land; something just feels more sincere when it’s done with the do-it-yourself spirit. This is the idea behind Williamsburg’s newest concept store Brooklyn Charm, which is described as one part “DIY vintage jewelry shop” and one part creative marketplace where local designers can meet to sort through jewelry pieces, take classes, and have their Etsy consultations.
The founder of Brooklyn Charm, Tracie Howarth, originally got her start on Etsy as one of the top 20 sellers over the last three years. Additionally, Tracie isn’t new to the entrepreneurial spirit- she’s had her own shop at the Artists & Fleas market for for years.
What sets this store apart from the the rest of the make- your-own-jewelry shops of NYC? According to Howarth, the supplies at Brooklyn Charm are also mostly deadstock vintage pieces from the late 1800s up to the present, and are leftovers from the pre-production of costume jewelry that was meant for mass production, not for custom jewelry.
While the doors officially opened March 19th (at 145 Bedford Ave at N. 9th) Tracie will be offering interesting events throughout the month to generate interest in the shop, including running a raffle from the 19th-26th. If you’re in the neighborhood be sure to stop by!